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A growth strategy
AND SOCIAL MEDIA STRATEGY
There are three main approaches to a social media strategy: knowing the number of subscribers, measuring the reach of social media, and tracking the engagement of your subscribers.
Here are the four growth and social media strategies that were used for lassureur.net: Listen to your audience. Your role is to listen to your target audience and potential customers; measure your performance: your strategy is to have a digital background.
Without a thorough social media analysis, you cannot see the progress of your business; keep track of your competitors; provide good quality content. High quality content is not only the visual elements, but also showing a practical application of your products.
EVOLUTION OF SERP
SERPs evolution: Rich snippets, People also ask and position 0
The search engine results page is developing. It includes more information: the People also ask, information in position 0, related searches.
The new SXO trend: a mix of UX and SEO design
The new SXO trend combines UX or User Experience and SEO or Search Engine Optimization. It is the new trend in the field of natural referencing.
FUTURE OF SEO
AEO VS SEO, which future for Google search?
AEO is happening, but SEO is still around. AEO is a practice implemented to improve your site’s position on the search page. It is a search in the form of voice questions.
Which solutions for your websites?
If this is your first website, you are advised to choose shared hosting. This type of hosting is largely sufficient for you. You do not need to upgrade to an optimal solution.
If you already have shared hosting on your website and you are asked to optimise your site regularly, switch to more powerful hosting for your site. There are two solutions: the virtual private server and the cloud server. The difference between these two servers is that for the VPS, the resources are limited to a physical server; for the cloud server, the resources have no limit.
E-commerce and social networks
WHAT ARE THE TRENDS?
TikTok will form part of your marketing strategy
Tik Tok is a social media for making short videos and launching them to the four corners of the world. Companies can post their ads on this social media. To launch your services or products, creating videos on Tik Tok is a great idea.
You'll use AI and you will enjoy it!
Artificial Intelligence is synonymous with autonomous robots. You use AI in your daily life, but you don’t know it. It exists in two versions: the catastrophic version that will destroy human beings and the humanistic version that will relieve the arduous tasks of humans.
MICRO-INFLUENCERS VS MACRO-INFLUENCERS
Turning to micro-influencers
With their lower investment cost, many are turning to micro-influencers. It is possible to work with several influencers at the same time. The conversion rate is higher. Working with micro-influencers allows you to reach a target audience.
Intent Marketing: An SEO strategy of intent!
Marketing intent is a business strategy that consists of targeting consumers who will act or make purchases. You analyse the behaviour of customers over time, identify their trends and train them to buy your products or visit your shops.
Take a closer look at your web design!
AMPs Stories is a new feature from Google that gives your products more promotion.
Not very common on the Web, animated backgrounds can be an original and interesting choice.
The power of micro-interactions
Micro-interactions inform the user of errors that occur, updating them on the processing time.
VR and AR are taking hold
VR and AR: it will be a booming market. VR is virtual reality and AR is augmented reality.
E-reputation : Beware of Fake News!
Fake news is very dangerous. It is a destabilising tool that knows no boundaries. Companies must be aware of the problem and must surround themselves with competent employees to take the problems seriously. More than 30,000 subscriber accounts have been suspended as sources of fake news.